State & Main
×
State & Main ×
Project Overview
STATEMENT MAKER.
Known for years as an approachable, casual restaurant and bar concept in suburbs and cities across Canada, State & Main needed to rejuvenate and establish itself as a cut above your standard stop on the strip. Tasked with revitalizing the brand, NOBLE refreshed its position, voice, and visuals with detailed execution guidance from in-room applications to a customized social media strategy.
The result leveraged existing brand values while driving their unique position in the suburban markets: comfortably elevated, and just around the corner.
BRAND FRAMEWORK
CONCEPT NAMING & DEVELOPMENT
ASSET DESIGN
SOCIAL MEDIA CONTENT & MANAGEMENT
NOBLE IDEAS
MAINSTAYS
The State Signatures cocktail program allowed NOBLE to drive a key platform in the State brand: their premium beverages and cocktails. We created names and cocktail stories for each of their unique offerings, capturing the attention of modern suburbanites with their exceptional recipes and fresh ingredients.
