LULULEMON
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Project Overview
A BRAND THAT MOVES
Lululemon approached NOBLE to create a brand and visuals that would unite a key audience: the guests and team of Calgary’s very first lululemon store. After 18 years in the same location, Noble supported Calgary’s flagship store in their move to a brand new space on 4th Street.
ENVIRONMENT BRANDING
COLLATERAL DESIGN
BRAND STRATEGY & DEVELOPMENT
EVENT PLANNING & LAUNCH
NOBLE IDEAS
MAKING MOMENTUM
NOBLE Noble leveraged our previous work with lululemon and developed the concept of 4WARD: a visual identity and marketing plan that was executed to ensure all stakeholders were aware and excited for this new chapter.
what they said
“WORKING WITH NOBLE WAS INCREDIBLE.”
We needed a brand identity created in a short period of time, and the team worked to ensure that what was created was innovative, meaningful, and captured the eye of our guests. We could not have achieved this result without the creative minds of NOBLE. We can’t wait to work with them again.
- ANDREA RICE
lululemon North America Community Specialist Opens & Optimizations | Retail Operations
