AÑEJO
×
AÑEJO ×
Project Overview
A BRAND THAT GOES DOWN SMOOTH
Añejo partnered with NOBLE to create a cohesive brand refresh and an elevated social media strategy that communicates the first-class tequila experience that Añejo delivers to a formidable female audience.
VISUAL FRAMEWORK
ASSET DESIGN
BRAND FRAMEWORK
SOCIAL
CONTENT STRATEGY
AD CAMPAIGNS
what they said
“NOBLE was instrumental in helping us understand our brand DNA and project our identity to market.”
We would not have been in a position to grow and improve without the collaboration from this amazing team.
- Jay MacRaild
Brand Manager - Añejo Restaurant Group
NOBLE IDEAS
A FIRST-CLASS TEQUILA EXPERIENCE
We tapped into a wanting tequila culture with a distinctly feminine touch, resulting in a brand as premium as their top-shelf tequila. The Añejo Group partnered with NOBLE to produce brand, visual & voice, content, and social media guides that would serve their internal team to execute a cohesive, and relevant brand strategy.
These frameworks allow everyone who works on the brand, both internally and externally, to easily identify what makes Añejo unique on a large scale and maintain consistency from location to location.
