MARGARITA KITS
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MARGARITA KITS ×
Project Overview
THIS SEÑORITA NEEDS A MARGARITA
What started as a pandemic pivot resulted in Añejo’s perfectly packaged margarita kits made for fearless and fun-loving amigas looking to bring the fiesta home.
PACKAGE PROTOTYPE
LAYOUT & PRODUCTION
CONCEPT DEVELOPMENT
PRINT MANAGEMENT
PACKAGING DESIGN
INFLUENCER CAMPAIGN
NOBLE IDEAS
BRING THE FIESTA HOME.
NOBLE created branded packaging and labels for Añejo’s Classic, Cadillac, and the coveted Chili Coconut Margarita, ready for take-out. Inspired by Mexican Catrina dolls and Day of the Dead design, the packaging needed to be fun, feminine and sexy, drawing inspiration from decorative Talavera tiles. To launch the kits we tapped into influential partners to help stir up a buzz and set the sales in motion. Salud!
