Lululemon
Lululemon approached Bespoke to create a brand and visuals that would unite a key audience: the guests and team of Calgary’s very first lululemon store.
After 18 years in the same location, Bespoke supported Calgary’s flagship store in their move to a brand new space on 4th Street. Simply but lovingly referred to as “4th”, we developed a story that brought excitement to their transition.
Bespoke leveraged our previous work with lululemon and developed the concept of 4WARD: a visual identity and communications plan that was implemented to ensure all key stakeholders were aware and excited for this new chapter.
Environment Branding
Collateral Design
Layout + Production
Working with Bespoke was incredible.
We needed a brand identity created in a short period of time, and Justine and her team worked to ensure that what was created was innovative, meaningful and captured the eye of our guest. We could not have achieved this result without creative minds of Bespoke. We can’t wait to work with them again.”
- ANDREA RICE
lululemon North America Community Specialist Opens and Optimizations | Retail Operations
